Korean automaker KIA, which is the leader of the Russian car market among foreign cars, intends to further increase the competitiveness of its model line. This will happen due to the withdrawal of new and updated models, in particular, in
Recall that the Koreans have accumulated tremendous experience how to raise the market share during the crisis, due to the withdrawal of new models and weighted pricing policies. Such success of the Korean brand, which increased its share from 7.1% in 2013 to 12.8% last year in the Russian market, expensive. Recall that it was for this period that it was the most powerful crisis and a decline in sales of new cars in the Russian market.
Kia Motors Russia & Cis expects the restoration of the usual mode of functioning of the production of cars, dealerships and logistics chains. In this regard, the company plans a number of measures to overcome the negative consequences of the coronavirus pandemic.
At the end of the second quarter, the KIA model line in the SUV segment will get significant gain. In June, sales of the stylish European crossover KIA Xceed with powerful turbocharged engines 1.4 T-GDI and 1.6 T-GDI will begin. In the markets of the European Union, where sales Xceed began earlier, the new model was warmly encountered by customers and awarded awards for a magnificent design.
Also in June 2020, new versions of the compact crossover will be released on the Russian market
Today, the market alignment of the Korean brand in the Russian Federation is as follows.
In March of this year, Russians purchased 1461 cars